Domino`s Pizza: Business Continuity Strategy during the Covid-19 Pandemic
| Case Code: BSTR601 Case Length: 15 Pages Period: 2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: Domino’s Pizza Inc. Industry: Foodservice Countries: United States, India Themes: Crisis Management & Conflict, Services Marketing, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background note
The history of Domino’s Pizza (Domino’s) dates back to the late 1950s, when Dominick DeVarti (DeVarti) started a small pizza store called DomiNick’s Pizza on the Eastern Michigan University campus in Ypsilanti, Michigan. In 1960, two brothers who were students of the University of Michigan, Thomas S Monaghan (Thomas) and James S Monaghan (James), bought the store for US$900. In 1961, James sold his share of the business to Thomas...
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